Website design plays a crucial role in any web marketing strategy for landscapers. A well-designed website can drive more traffic and attract leads for your business. Your company will reap the benefits when your site looks good and creates a positive first impression for those seeking a landscaper.
Creating an awesome landscape website is a challenging task, buddy. It’s all about ensuring that all the different elements blend seamlessly. If you want to attract leads and score new clients, your site needs to be fast, highly responsive, and ultimately search engine friendly.
Keep reading if you want to find out more about awesome website designs for landscapes!
- Best practices
If you need immediate assistance in creating a landscaper web design, you can contact us online or give us a call at +1 601 533 8492. Our experienced strategists are ready to discuss your company and site needs. With over 1,128 sites designed and launched, you can trust Bitridge LLC with the design of your landscaping website.
Landscape web design services
A professionally designed website for your landscaping company can help attract more qualified leads and close high-value sales. At Bitridge LLC, we offer web design services that specialize in creating visually appealing and responsive landscape websites design. Our goal is to optimize your site for search engine optimization (SEO), ensuring that it ranks well in search engine results and attracts more organic traffic.
Take a look at our available services below, or make use of our free cost calculator for an instant site estimate!
Website design services
Website redesign services
30-day website design services
In addition, we provide website maintenance services to keep your site secure and live. Even better, we offer services to make your website compliant with the Americans with Disabilities Act (ADA), ensuring accessibility for people with disabilities.
5 benefits of professional landscape web design
It’s true that a well-designed landscaping business website can make a positive impression on your business and attract more potential customers. However, there are even more benefits to consider.
For landscapers, a well-designed website can also:
1. Increase the amount of time spent on a website.
2. Distinguishing yourself from your competitors
- Reduce traditional advertising expenses.
- Establish the professionalism of your company.
- Improve lead generation
Let’s take a closer look at these individual benefits.
1. Increase the amount of time spent on a website.
Have you ever clicked on a website that took forever to load, didn’t list any contact information, or had an excessive amount of distracting pictures? You quickly clicked away from that site. On the other hand, a well-designed website can have the opposite effect by keeping potential customers engaged and staying on the site for longer.
When someone clicks on a well-designed website, they are greeted with a wealth of resources. They will be enticed to spend time exploring these resources. Before they know it, a few minutes have passed as they browse through blog entries, read articles, or admire photographs.
After finding helpful information on a website, visitors are more likely to contact or recommend your site to others. This can greatly help you attract new business.
2. Distinguishing yourself from your competitors
You know that your landscape business is the best in town, and you can prove it by offering a better website than your competitors. Unfortunately, many small businesses fail to invest in web design because they don’t realize its importance. However, when a potential client sees a clean and professional design, it can make a significant impact.
Having a visually appealing website will give you a significant advantage over competitors who use generic templates for their website design. Creating a site that is uniquely yours and stands out from your competitors will attract new business.
3. Reduce traditional advertising expenses.
The best web design for landscapers will include SEO, or search engine optimization, which helps push your website to the top of search results. This means you’ll get online exposure and connect with potential new customers, making traditional advertising unnecessary.
Investing money in developing your website’s design and SEO is a much smarter choice than buying an expensive TV or newspaper ad. It will provide you with a long-term boost in online marketing and give you something valuable to showcase to potential new customers. On the other hand, traditional media ads are fleeting and do not offer any long-term benefits.
By marketing your landscaping business with a website, you can reduce your advertising expenses and increase your exposure to potential customers who are now turning to the internet for research and finding companies to work with. With a larger majority of people using the web to find information, having a great design coupled with SEO allows you to reach your potential customers at the right place and time.
4. Establish the professionalism of your company.
“You never get a second chance to make a first impression,” as the old saying goes, and this also holds on the web. If you have a website with a lot of text and it’s challenging to find contact information, it creates a negative initial impression. However, having a well-designed website with photos showcasing the beautiful landscaping work your company has done and an easy way for customers to get in touch with you can make a terrific first impression.
You can utilize smart design techniques to showcase your landscaping company’s professionalism and attention to detail. Since landscaping is a highly visual service, the more you demonstrate your past work, the greater your chances of securing future clients.
In addition, offering multiple ways for potential customers to get in touch with you, such as easy-to-locate contact information, a contact form, and social media channels, will further enhance your professionalism. Visitors appreciate transparency, and one important aspect of this is posting your contact information directly on your website.
5. Improve lead generation
Lead generation, which involves getting potential customers to inquire about your products or sign up for a newsletter or other services, is the ultimate goal of any well-designed website. A smartly designed site can significantly enhance your lead generation efforts.
This is partly due to SEO, which can increase traffic from search engines. However, it’s also because a well-designed website reflects positively on your company. People seek professionalism and reliability when hiring someone for a service. A sleek website with up-to-date content demonstrates that your business is professional and reliable.
How to create a stunning landscape website design
Whether you’re building your landscape website or working with a web design agency, it’s crucial to understand how to make it look awesome and get great results. This will help you communicate your needs clearly and give valuable feedback during the project.
Get started with your landscape web design by following these five tips:
Build your landscape website to be responsive.
Did you know that more than half of all internet traffic comes from mobile devices these days? That’s a lot of people surfing the web on their phones and tablets!
Why is that statistic important for landscaping web design? Smartphones, tablets, and desktops display websites differently due to their varying screen sizes. Websites don’t automatically adapt to different screen sizes, which can result in frustrating user experiences.
They need responsive design.
Responsive design ensures that your site automatically adapts to different screen sizes. Whether someone visits your landscaping company’s website on a smartphone, tablet, laptop, or desktop, they will have a seamless browsing experience, increasing the likelihood of reaching out to your business.
For perspective, 67% of users are more likely to buy from a company that has a mobile-friendly or responsive website. If you build a non-responsive website, your business will risk losing potential clients to competitors.
Make sure to include a responsive site as a requirement in your landscaping web design plan.
Maximize the search optimization of your landscape website.
How do you typically find information, products, services, and companies? With Google, right?
Search engines play a critical role in how people research, shop, and buy. That’s why it’s vital to build and optimize your site according to the best search engine optimization practices (SEO). If you want your website to show up at the top of Google and other search engine results, SEO is the way to go. It helps boost your online visibility and attract more people to your site.
A higher ranking or position in search results translates to more visibility, traffic, and potential customers.
Studies have shown that the majority of users tend to click on the top-ranking pages in search results. For instance, the first three search results receive 75% of all clicks, while the second page only gets six percent of clicks.
There needs to be more than an attractive website to get your business noticed. You also need to optimize your site.
Optimizing your website for SEO involves a range of tasks, all of which aim to make your site more search engine and user-friendly. One important aspect of SEO is creating helpful and informative content.
If you want to ensure that your landscaping web design includes SEO, consider partnering with an SEO and web design agency like Bitridge LLC. With our dual focus, we can create an attractive site for your business while also optimizing it for search engines.
Make sure to prioritize the speed of your landscape website.
Speed is crucial in landscape website design.
A fast website not only improves user experience but also boosts your SEO. By providing a better user experience and optimizing your site, your business can achieve higher rankings in search results and attract more customers for landscaping services. This translates to increased revenue for you.
To put things into perspective, a recent study revealed that 53% of users would abandon a website if it takes longer than three seconds to load. Furthermore, websites that improve their speed by just one second can experience a conversion rate increase of up to seven percent.
While you can improve your page speed later with page speed optimization services, it’s not a cost-effective strategy if you’re investing in landscape web design or redesign. Instead, it’s better to work with an agency like Bitridge LLC that incorporates page speed into their designs from the start.
A secure site is essential for your business, even if it doesn’t accept online payments.
Search engines and users rely on HTTPS to assess a site’s trustworthiness. Websites without an SSL certification, which grants HTTPS status, may appear untrustworthy because they trigger browser security alerts and lack the padlock symbol that is commonly associated with safety.
Whether you create your website in-house or with a web design agency, make sure to purchase and set up an SSL certificate. If you’re redesigning your site, your agency must also set up the appropriate redirects. This is another reason why partnering with an SEO and web design agency is beneficial.
Make the design of your landscape website consistent.
Consistency in design is also important for landscaping web design. Creating a brand-new design for every page on your website can make visitors feel lost. To keep them focused on your business, use templates for different sections of your site.
For example, your landscaping service pages should follow an identical layout.
You can create a predictable layout for website visitors using a navigation bar. By featuring the same design and pages across your site, the navigation bar makes it easy for people to navigate your website.
Why is landscaping web design important?
In the past, if someone wanted to find a landscaping business, they might have consulted the phone book, asked a friend or fellow business owner for a recommendation, or listened to radio or television advertisements. However, things have changed in the last few years.
Now, if someone wants to find a reliable landscaper to work with, they will typically conduct their own research. This research usually begins with an online search. They will go online and search for landscaping businesses in their area or read reviews on platforms like Yelp or Google. Then, they will visit the websites of those businesses.
At that point, your website design becomes crucial. In the past, your advertisements or reputation among community members were the first impressions you made on potential customers. But now, it’s your website. If your website looks out-of-date, doesn’t respond appropriately, or is difficult to navigate, that’s the impression potential customers will have of your business as well.
Do you want potential customers to think your business needs to be more in touch or easier to work with? Definitely not! That’s why having a modern, responsive, and beautiful website is crucial. A well-designed website has a positive impact on your business.
Get your site off the ground with our landscape web design services.
We hope our tips for landscape website design have been helpful to you. Remember, these are just a few suggestions that you can use to enhance your site. You can improve your landscape web design in numerous ways, so don’t hesitate to experiment!
If you need more time to improve your website, we can help.
With over 1020 satisfied customers, Bitridge LLC is a leading web design firm specializing in helping businesses like yours succeed online. Whether you need a new website in 30 days or a redesigned site, we can assist you in generating more leads and growing your business through our landscaper web design services.
Contact us today, either online or by phone at +1 601 533 8492, to speak with one of our strategists about getting a free, no-obligation quote for the design of your landscaping website. You can also try out our web design calculator for an instant estimate. Give it a go!